Our Methodology
The Science of Certainty: Our rigorous, transparent approach to delivering unshakeable insights.
Research Approaches
Quantitative Research
Structured data collection for statistical analysis and projectable insights.
Qualitative Research
In-depth exploration of attitudes, behaviors, and motivations.
Mixed Methods
Integrated approaches combining quantitative and qualitative insights.
Our Research Process
Consultative Scoping
We begin every engagement with a deep-dive consultation to understand your strategic objectives, competitive landscape, and decision-making needs.
- Stakeholder interviews
- Objective definition
- Success criteria establishment
- Timeline and budget planning
Methodology Design
Our expert methodologists craft a custom research approach, selecting the optimal combination of quantitative and qualitative techniques.
- Sample design and size calculation
- Questionnaire development
- Mode selection (online, phone, face-to-face)
- Quality control protocols
Rigorous Data Collection
Utilizing state-of-the-art multi-mode platforms and our extensive panel networks, we execute fieldwork with meticulous attention to data quality.
- Multi-channel deployment
- Real-time monitoring
- Quality assurance checks
- Respondent verification
Advanced Statistical Analysis
Our team of statisticians and data scientists employ sophisticated analytical techniques including predictive modeling and segmentation analysis.
- Statistical significance testing
- Regression and correlation analysis
- Segmentation and clustering
- Predictive modeling
Strategic Synthesis
We transform complex data into clear, actionable narratives tailored for executive decision-making, complete with strategic recommendations.
- Executive summary preparation
- Data visualization
- Strategic recommendations
- Presentation and workshop delivery
Our Quality Standards
Average completion rate
Typical margin of error
Confidence level standard
Real-time monitoring
Performance Metrics
Certifications & Memberships
Swiss Poll International adheres to the strictest international standards for market research and opinion polling.
- ESOMAR (European Society for Opinion and Marketing Research)
- WAPOR (World Association for Public Opinion Research)
- ISO 20252:2019 Certified (Market, opinion and social research)
- Swiss Marketing Association
- GDPR Compliant & Data Secure